tech, product & law

Hello, I'm
Mariana.

Data-driven. Legally sharp. Obsessed with high-stakes problems worth solving.

View My Work
Mariana Cerón

Strategist.
Builder.
Lawyer.

4+
Years of experience
50m+
Stakeholders impacted
2
Industries
$1m+
Value generated

I'm a lawyer and product analyst with a rare mix of legal training, data science, and hands-on experience building products in high-stakes industries.

I started my career in law — working on labor advisory and economic planning at one of Colombia's top firms. Then I crossed into tech, working in product and operations at Farmu, where I built Saludia from scratch: a new business unit, a team of 12, and a reverse-auction marketplace for pharmaceutical clients.

Along the way I picked up Python, SQL, Bubble.io, Power BI - and a deep obsession with how systems actually work, and how to make them work better for the people inside them.

Outside of work I read. A lot.

Areas of Expertise

What I bring to the table

Research & Consulting

Translating complex data into clear, actionable strategies for high-stakes business decisions.

Product Development

End-to-end product building — from market research and MVP to launch and user acquisition.

Operations & Systems Design

Mapping and redesigning operational flows across supply chain, pricing, and customer service.

Innovation & Growth

Business model innovation, digital transformation roadmaps, and new venture strategy for established companies.

Data Analysis & Automation

Python, SQL, Power BI, Metabase, NocoDB;turning messy data into decisions that actually move things.

Government & Regulatory Affairs

Political risk analysis, crisis management, and strategic navigation of high-impact regulatory environments.

Selected Work

Projects & Engagements

Rama Judicial
Driving technology adoption and process automation within the Colombian judicial system, impacting data decisions at a national scale.
Law & Tech
2024
Saludia — Farmu
Built a reverse-auction marketplace for pharmaceutical clients from scratch — leading a 12-person team across product, operations, and go-to-market strategy.
Product
2023
DiDi
Strategic risk analysis during a national regulatory crisis threatening 100K+ jobs and 7%+ of GMV. Designed mitigation strategies that protected business continuity.
Innovation
2023
López & Asociados
Developed judicial-economic reports linking court activity to banking and business movements by industry sector — generating COP $400M in added value.
Law & Tech
2021

Passion projects

Pet projects

Amazon product recommendation system

Built a recommendation engine using collaborative filtering and behavioral data analysis. Developed as part of MIT's Data Science program.

Customer prediction model

Designed a classification model to identify high-potential customers using statistical hypothesis testing and predictive analytics. Built to turn raw data into conversion strategy. Developed as part of MIT's Data Science program.

Bar & nightlife analytics

Developed a data analytics system for bar and nightlife operations;modeling consumption patterns, peak demand, and pricing strategy to drive revenue optimization in a high-turnover, margin-sensitive industry.